PIVOT YOUR BUSINESS MODEL
3  Month ONLINE COURSE CREATION INTENSIVE program

Transform Your Business
Course Creation Program for Psychologists 

Create your own professional online courses, pivot your existing practice, build a sustainable, multiple & recurring revenue stream.
Build an online business to compliment your existing psychological well-being practice that offers transformational results for clients 24/7, no matter where they are in the world. 

More Time | Money | Freedom | Impact 

Creating an online version of your practice is a sound business model that will give you more time, money, and freedom to enjoy life, whilst still being able to serve your clients, in fact, it means that you can double, even quadruple your impact as a psychologist. 

WHY YOU SHOULD TAKE THIS COURSE

Is it Time for a Change?

The Global Pandemic has proven that the traditional business model of having a retail or operational premises is no longer sustainable as a standalone solution for any trade or profession.
Many independent chartered psychologists, therapists and mental health well-being service based businesses that rely on an in-person business to consumer exchange are facing extremely challenging times.

The Pandemic has placed great strain upon psychologists, with the danger of burnout from stress and emotional overload already an existing hazard in the profession (McCormack · 2018), exacerbated by the sheer numbers of people who need psychological help in this crisis.  

If you have been impacted by the restrictions and are able to teach what you know, then turning your expertise into an online course could be just the pivot that you need to make. You could run an online course to retain clients, gain new ones and turn your business from operating in a local market to a global one.
Recover lost revenue and re-build your business model to better withstand future disruption.


what you need to know

The E-Learning Market is expected to grow, reaching an estimated $375 billion by 2026

According to research by Global Market Insights, the e-learning industry was worth $200 billion in 2019 and is expected to grow exponentially from now to 2026, to an estimated $375 billion. 
The Global pandemic has created an increase in demand for high quality e-courses for people who are looking to upskill, learn a new hobby, or simply add to their personal development and fulfilment. At the same time, there has been a dramatic increase in the demand for mental health advice and services for those impacted emotionally and psychologically by the restrictions.  Whilst online does not in any way replace 1-1 consultation in person, many of these people can be helped through professional online courses and membership programs. Your knowledge and expertise is a valuable commodity, a potentially life changing opportunity for both psychologists and their clients.
YOUR very own specialist ACADEMY

About the Program

This is a 3 month VIP Intensive Course, taught live weekly, (replay catch-up available), complete with pdf workbooks, planners, worksheets, audio, videos and all the support you need to succeed.
The first Module of the course is dedicated to getting your course created, so that you can be up and running.
The approximate timescale you can expect to have your first course ready to start selling, would be 30-45 days
(You can also pre-sell your course to test your market response-we will look at this in Module 1 & 2).  
The remainder of the course consists of all the essential nuts and bolts for success with your business. This way you are never alone, you are supported all the way in your journey to building your Academy, your courses and your business.

You have Lifetime Access to this course when you purchase
From Idea to Launch
Taught by a Post Graduate Qualified Education Professional with subject specialism knowledge of Psychology (and not the latest marketer who is just going to take your money and leave you hanging!)

What you will learn with this program:

IDENTIFY YOUR KNOWLEDGE

Brainstorming your idea: What will you teach?
In this module you will be guided to help you identify your knowledge, professional/business expertise or hobby. This is your zone of genius!

RESEARCH YOUR MARKET

Who, where and why?  How to make sure you have a market ready to buy. Learn how to research your market to make sure that what you intend to teach is a subject that is sought after.  

DESIGN YOUR CURRICULUM

Your Curriculum is the essential roadmap for your course. Learn from a Qualified Teaching Professional how to design your Curriculum, in a way that will enhance and maximise the learning journey for your students. 

HOW TO STRUCTURE YOUR MODULES & LESSONS

Now you have your curriculum planned, it's time to start organising your modules into a logical sequence, planning lesson content and structure

HOW TO CREATE ENGAGING CONTENT

Learn how to create and organise your lesson delivery and keep your students fully engaged. No boring lessons here!! 

TEACHING SKILLS 101

Key to retaining students and ensuring that they learn as much as possible from your courses. Turn your students into raving fans of not just what you teach but how you teach it!  

RECORDING AND EDITING VIDEO SESSIONS 

Tuition in all you need to know about how to film and edit your lesson delivery on a budget that still produces professional high quality viewing

LEARNING AND ASSESSMENT

Learner assessment is key to identifying issues in potential barriers to learning.
Discover how to implement your own quality control process to make sure your lesson content and teaching methods are effective

LAUNCHING AND MARKETING YOUR COURSE 

How to market and promote your courses effectively with Google. How to launch your courses to your social media audience. Learn consumer psychology and the buying process when applied to online courses and education.   

HOW TO CPD ACCREDIT YOUR COURSES 

You can enhance the value and appeal of your courses to both the employer and employee through CPD accreditation (continuing professional development). 

MINDSET COACHING & MENTORING

Having the right Mindset is essential if you are to succeed, particularly if this will be a new business for you and/or you are starting out in a new direction professionally.   

BUILDING A SUSTAINABLE BUSINESS 

Learn how to build your e-learning business from scratch on a limited budget to a sustainable and scalable one.  

BUSINESS STRATEGY & PLANNING 

Another essential component to your success. You wouldn't start to build a house without foundations right? Your business is no different. 
You cannot build a business without strategic planning. Step by step guidance and mentoring from initial concept to planning its growth. 

BUILDING YOUR AUDIENCE

Learn how to organically build your audience through social media platforms and/or  utilising other numerous online marketing methods. 
Learn how to become seen as an expert in your field of knowledge

LMS E-LEARNING PLATFORMS 

A comprehensive review of the available LMS (learner management systems) AKA E-Learning platforms, which ones offer the best value and which ones are best suited to your needs now and in the future when your business grows. 
References: 
McCormack, H. M., MacIntyre, T. E., O'Shea, D., Herring, M. P., & Campbell, M. J. (2018). The Prevalence and Cause(s) of Burnout Among Applied Psychologists: A Systematic Review. Frontiers in psychology, 9, 1897. https://doi.org/10.3389/fpsyg.2018.01897

Rethink (2021) Demand for Mental Health Advice Soars in Year After First Lockdown. https://www.rethink.org/news-and-stories/news/2021/03/demand-for-mental-health-advice-soars-in-year-after-first-lockdown/
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