Who is this Course for?

You are a Coach, Creative or Therapist: 
Do you rely solely on social media advertising (with the worlds leading social media platform) to reach your ideal clients.
Do you rely on using the targeted specifications on every aspect of your ideal client avatar's life, so that you can have your advert, your business solution served right to them, each and every time they are online?
The benefit of social media advertising right now is that it is cheap, effective and your ideal client feels like your business advert is just the answer to what they have been looking for.
But just how long will this last? Do you have a visibility strategy for your website off social media?
But what if I don't yet use Social Media Advertising for my business?
If you don't yet use social media advertising, you SHOULD be optimising your website and overall online presence. There is plenty you CAN do to be driving organic leads. When you start out in business, it is good practice to ensure you are leveraging all organic aspects of the digital world to get YOUR business and website, seen and known. It doesn't matter which platform or online space you use, people buy from people and from those they feel they can trust. You can build this trust in an online environment other that just social media. In fact, if you do, then it can only serve to create a deeper trust in your audience, as they see you everywhere.
If you sign up to this course, you will learn how to build trust through this method in the module covering buyer psychology! 
What you need to know:
Times are changing in the way social media platforms can provide targeted advertising. Early 2021 will see Apple introduce new privacy options which will allow its users to choose whether to allow companies to track users across apps; this will impact the way in which social media platforms collate data to deliver targeted advertising. It is obvious that this will impact on conversion tracking. It could impact small businesses who use social media advertising, specifically adverts targeted at their ideal customer avatar. This means your adverts could be much harder to place in front of your ideal client and potentially, could go from being able to drill down to every aspect of your clients online behaviours so that you can target them to feeling like you are trying to play darts blindfold.
What does this mean?
Potentially, advertising on social media will become less effective and more expensive as a result. If your website is not performing as it should in Google results, then you will see a drop in lead generation as potential clients find your competitors and not your business. In any case, your website is your most valuable digital asset and should be optimised to its full potential; regardless of any social media advertising. Social media advertising should compliment your overall online presence.     

How this course can help you:
Do you want to significantly improve your website search results? 
Would you like to learn how to build a sustainable, organic solution to increasing and maintaining your website visibility and overall omnipresence online, so that your ideal clients can find you quickly and easily?
Would you like to learn more about how you can leverage other platforms online and learn more about how to use buyer psychology for your website copy and call to action? Then read on!