Grays School of Psychology & Neuroscience

How to create an online course that sells

Katherine Gray

Distance and blended online learning enable adult learners balance their other commitments such as childcare and employment more effectively. It further allows subject specialist experts and business owners to monetise their knowledge to a global community. Online courses are hosted on a Learning Management System (LMS) providing education for all no matter where they are in the world. LMS platforms facilitate the delivery of both traditional and interactive learning materials, videos, live lectures, and students can submit their assessments via the portal.
Online and blended learning allows for almost any subject to be taught online.


Since the global pandemic there has been an exponential rise in online learning, as many sought to while a way the time in lockdown studying for new skills; or simply finally having the time to learn more about a topic they love.

However, both traditional and online learning comes with advantages and disadvantages. How can teachers and experts ensure that the learning outcomes are achieved and their online course is successful? This blogpost discusses the traditional learning theory of Blooms Taxonomy applied to e-learning.

What is Blooms Taxonomy and how can you apply it to your online course?

With online learning, students attend classes either through a self-study method - the student has access to videos, text, audio, self assessment or tutor marked final assessment or through a blended learning approach of live tuition and interactions with tutors with additional self-study learning materials. For self-study courses, students can attend the curriculum at their own pace and easily access the class from anywhere. 
Creating measurable learning objectives that lead to meaningful, transformative outcomes for students and learners is essential to the success of any online course. Attention should be paid to the 'anatomy' of the learning process as per Blooms Taxonomy:
Your student needs to be able to remember what they have learned, analyse, evaluate, understand and apply their new knowledge; finally, be able to create something from the knowledge gained. Example being 'how to paint a landscape scene with watercolours'. Your student should be able to do this by the end of your watercolour painting course. Start with the end goal in mind and ask yourself, what do your students/learners need to be able to do by the end of the course?

Need professional, qualified help with the creation of your course? Then why not join the Most Successful You Online Course Creation Program here, 

Or, if you would prefer to just hand over the reins to your soon to be successful online course, then contact me here to request a sample lesson to view and your complimentary strategy session.
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